Luxury Tours for Wine and Music Lovers

“Music is a higher revelation than all wisdom and philosophy, it is the wine of a new procreation, and I am Bacchus who presses out this glorious wine for men and makes them drunk with the spirit.”

These words of Beethoven, transcribed by Elizabeth Brentano in a letter to Goethe after a conversation with the Maestro in 1810, are my source of inspiration for this site. And Bacchus rightfully deserves to be the center of our attention.

Here, on these pages, wine and music are presented in parallel, in concert, in a duet of delicious parables about symphonies and scores and oenophile experiences.

What to serve the mind and mouth. Where wine and music meet, over a theme, a composition or a concert, and the best of life can be savored.

Bacchus & Beethoven

I AM BACCHUS EVENTS: CONCERTS CULINAIRES

Attend some exquisite and unique culinary concerts that feature, what else? The best of wine, music and food. Reserve your tickets for the next I Am Bacchus event: BOOGIE WOOGIE BEETHOVEN, WITH LADYVA, SEPTEMBER 7, 2025, LA GRANDE SALLE DEL CASTILLO, VEVEY, 17:00-20:00

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I AM BACCHUS TOURS

I Am Bacchus Tours are your backstage pass, behind the curtain, learning the ins and outs of the classical music and wine world. With international Conductor and wine expert JOHN AXELROD as your exclusive curator and guide, and with other experts and artists and chefs and winemakers to accompany your journey, the I Am Bacchus Tour is your VIP ticket to an exclusive, immersive experience for wine and music lovers .

What is the fringe benefit of the "jet-set" conductor's life? To me it is enjoying gourmet dining and top rated wines in cities around the world and developing the best of the best contacts in wine, food and music. Friends always ask me where are the top places to eat and drink and hear great music. After 25 years of conducting, I am proud and pleased to share the good life with those who want to join me for the ride.

The 2025 I Am Bacchus Grand Tour from Vienna to Venice to Verona to Piemonte to the Lavaux for the world's best of classical music and wine.

Read about and reserve today the 2025 Luxury tours for the cultivated and classical wine and music lover. Space is limited for this once-in-a-lifetime adventure.

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